Design and Development Are the New Commodities | web design and development

WordPress theme: $38; an entire mobile website: $15; your website up-and-running without having to hack someone else’s code, that’s priceless!The commoditization of the web design and development is inevitable. We live in a world that is saturated with options. When it comes to web and mobile development-and-design, there are tons of alternatives, frameworks, and examples to choose from. Even when designers and developers may choose to start a project from scratch, it is common that the end solution might look like something that already exists.Is your problem really different?If you ask 100 architects to design a house for a middle class family located on a 5,000 sqft lot, in the suburb, chances are that you will have 100 different designs. There is no doubt, that each design will consider the minimum requirements –in theory, however, each of the designer will probably emphasize different aspects of the family members, or the house location, to express their individual viewpoints. There is nothing wrong with original work. Unfortunately, high demand and financial constraints, make impossible to always start from a blank canvas.Are we running out of original solutions?The lack of originality is not a sole responsibility of designers and developers. On a daily basis we are all challenged with problems that we have seen before. After a while we become experts and re-implementing the same solutions is faster, and it can be done in a more systematic way. Things can be done faster, faster make them cheaper, and since the solutions are repetitive, they can be put in a system that does not require the designer nor the developer to implement it. It becomes a commodity.On the bright side, design and development have become commodities at the right moment. Nowadays we have tools, frameworks, reference material, and technology in general, makes everything a lot easier. Now that doing things is easier, the time can be spent in more creative tasks and connecting with customers and clients to really understand their needs.ConclusionMore and more designers and developers work is about taking general purpose content and turn it into individual expression. The commoditization is not a problem that needs to be fought, it is a cause to embrace. In technology, it is inevitable the resources become cheaper and more efficient. We now can do more in less time with less resources. This is the best time ever. It is the time to think out of the box and try more things while maintaining high productivity and competitive prices.

Search Engine Marketing – Doing SEO & SEM Right Does Matter! | SEO and SEM

Search Engine Marketing (SEM) is not the same as Search Engine Optimization (SEO) and that’s a fact! I truly welcome the opportunity of pointing out the HUGE variances and major distinguishing characteristics of each for you in this article. SE Optimization is primarily focused on how your website interacts with the major search engines from a recognition or viewable standpoint.The following are some of the SEO hot points that must be addressed:* Title
* Meta Description
* Page Layout & Load Speed
* Keyword Selection & Density
* Internal Linking Structure
* Inbound & Outbound Links
* Readable Page Content & Display Formats
* Site Map & Analytics InstallationsAgain, these are just a few and not nearly ALL of the some 200 (SEO) indexing points that the major SE’s like Google, Yahoo, Bing & MSN focus on when evaluating and ranking your website. They are however among the most critical when it comes to being seen by the SE spiders each time they crawl your website. Once you have fully optimized your main landing page properly and address the SEO issues regarding any additional pages on your website, individually, we can begin to discuss the integral nature of Search Engine Marketing or “SEM”. SEM is all about making your website the authority website as seen by the major SE’s in any given niche or industry. Seeing the difference yet? Being recognized by the SE’s properly is SEO and actually being PROMOTED by the SE’s is SEM. Again, it’s not simply about being found by Google, Yahoo/Bing or MSN.It’s about having the Major Engines recognize your website as being the most valued website. Thus, being promoted with a “Page One” location on the result pages when someone types in a query looking for your business, service or product! When SEO & SEM are combined and handled correctly it is indeed PRICELESS! There are LOTS of variables, avenues and components that make Page One Ranking become a reality!Some of which are:* Continuous Fresh Original Content Generation
* Massive Content Dissemination All Over the Internet
* Blog Postings
* Social Bookmarking
* Video Creation
* Press Releases for Both Paid & Free Media Access
* Mobile Apps, Advertising & Article Writing
* Local Directory Submissions & Offline Advertising
* Pay Per Click AdvertisingAgain, this is just a partial list regarding some of the major components distinguishing “SEM” from “SEO” which was covered earlier in this article.Sounds like quite a little list of to do’s and most people have one without the other or make the mistake of charging into SEM before they have the SEO properly setup. Having a website on the Internet is great, actually being found on page one of Google is absolutely priceless!Why am I willing to give you this information? Simple, so you too can run the gauntlet and obtain the successful Internet exposure YOUR business deserves.It all starts with a sound SEO foundation that will make the transition into the Search Engine Marketing – SEM area of your website promotion campaign very smooth and ultimately rewarding.I hope this has clarified some of the blended “non-sense” being touted and conveyed on the Internet regarding the very important segregation issues between SEO and SEM. “SEM” IS NOT “SEO” AND “SEO” IS NOT “SEM” and THEY SHOULD NEVER BE CONSIDERED AS ACCOMPLISHING THE SAME THING! They do however work in unison to achieve the highly coveted PAGE ONE Google Search Engine ranking position all business owners seek.


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